From idea to App Store in about 8 weeks: what happens each week

No black box. Here’s how a typical first version goes from the strategy call to a live listing, and what you see along the way.

Cover: glowing stepping stones rising toward a bright phone.

// key takeaways

You see working progress every week, not just at the end.
Design is approved before heavy building starts.
Store setup and launch marketing run in parallel with the build.

Most first versions we build launch in about eight weeks. Exact timing depends on scope, and we lock the date before we start. Here is what a typical schedule looks like.

Week 1: Strategy and scope. We confirm the customer, the money model, and the exact features in version one.
Week 2: Design. You see and approve every key screen before we build it.
Weeks 3–5: Build. The core features come to life, and you get a working demo every week.
Week 6: Payments and accounts. Subscriptions, sign-in, and the paywall go in.
Week 7: Testing and polish. Real devices, real edge cases, and your feedback.
Week 8: Launch. Store listings, screenshots, and review submission, plus your landing page and tracking.

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What you do along the way

Join a short weekly check-in and react to the demo.
Approve designs and copy.
Set up your Apple and Google developer accounts so the app is listed under your name.