Two apps with the same features can earn wildly different amounts because of pricing decisions most founders make in an afternoon. These are the ones that matter most.
Put the paywall after the first win
Let new users feel the result before you ask for money: the first scan, the first plan, the first match. The best moment to show a paywall is right after they experience value and want more of it.
Use free trials on purpose
A short trial lowers the risk of saying yes. Remind users before it ends, and make cancelling easy. Trust keeps refunds and bad reviews down.
Lead with an annual plan
Annual plans bring cash in up front and keep customers longer. Show the monthly price next to it so the annual savings are obvious.
Price on value, not on cost
Ask what the problem costs your customer today in time, money, or stress. If your app saves them more than it costs, the price is easy to justify.
Test instead of guessing
- Try two price points with new users and compare revenue, not just sign-ups.
- Test the paywall headline. The promise often matters more than the price.
- Watch renewals; a cheap price that churns can earn less than a higher one that sticks.
